About Us

About Toyota of La Crosse

When deciding to expand, we sought a new location in a city with a small-town feel, just like that of the company headquarters’ home in Sauk City. La Crosse was the perfect fit.

In 2010, Toyota of La Crosse opened.  Our staff in La Crosse is extremely experienced, led by a general manager who previously ran the Toyota dealership we purchased and recently celebrated his 30th year in the automotive industry.

We’re also invested in making La Crosse a better place to live, work and play. From supporting the local Hmong population to donating to the Family & Children’s Center to help struggling youth, we give back as much as possible to enrich our community. Our Borrow a Bike program provides customers with bikes and helmets so they can enjoy our local bike trails and a scoop of ice cream at a locally owned shop.

At Toyota of La Crosse, relationships are what drive our success. Stop in to our state-of-the-art facility today, give us a call or send us a message so we can begin getting to know you. We pledge to be here for every stage of your life.

Since our very first day of business we have made it our No. 1 priority to ensure that every customer is 100 percent satisfied with each visit to our facilities. Whether it is for sales, service or parts, we will always apply the principles of trust, honesty, respect, integrity and commitment. You can always expect uncompromising levels of professionalism at our dealerships. Our standards of excellence shall always be set by you, our customer, accomplished by listening to you and providing the levels of service you expect from a world class dealership.